Strategic marketing leadership across brand, innovation, and growth
Dan Harbison is a marketing leader who builds brands, leads high-performing teams, and solves complex problems with clarity and creativity. He operates at the intersection of brand, technology, and culture, with a hands-on approach rooted in strategic thinking and real-world execution.
He is equally comfortable in the boardroom shaping long-term vision, in the C-suite aligning cross-functional priorities, or working directly with teams to bring ideas to life. With a career spanning global enterprises and early-stage startups, Harbison brings a builder’s mindset, a collaborative leadership style, and a constant drive to learn, adapt, and deliver results.
With more than 20 years of experience leading global marketing for Nike, Jordan Brand, Yahoo Sports, and a range of early-stage startups, Harbison brings both range and precision to complex brand and business challenges. His work is rooted in a deep understanding of youth culture, sports, and consumer behavior, with a strong focus on products that prioritize community, performance, and cultural resonance.
His areas of expertise include:
- Global brand strategy and narrative development
- Digital experience and direct-to-consumer ecosystems
- Full-funnel growth marketing and audience acquisition
- Membership and lifecycle engagement models
- Emerging platforms including AI, AR, and Web3 infrastructure
Harbison connects long-term vision with near-term execution. He helps organizations identify blind spots, uncover new opportunities, and build frameworks that unify product, brand, and customer experience.
He believes that modern brands must lead with intention and emotion. They should invest in relevance over reach, design with cultural awareness, and operate with both creative ambition and commercial discipline.
Having led global teams and initiatives across North America, Europe, and Asia, Harbison brings a global point of view and an energetic, decisive approach to complex challenges. He partners with brands ready to evolve — whether launching something new, repositioning a legacy brand, or rethinking how they engage the world around them.
For advisory, executive collaboration, or strategic consulting, he offers both a steady hand and a clear point of view.